By John R Frank, CFRE
It is certainly good development strategy to create
opportunities for donors to give end of year gifts. This is a
way of serving their needs as stewards. But there is also
another opportunity for end of year thanks. To be thankful is
another way to say to your donors, “you are important, and you
are appreciated”. Everyone wants to feel that their gifts,
prayers, and volunteers hours make a difference. Thanking your
donors can do just that.
Here are just a couple of thankful ideas.
1. Thank you calls : I ask my clients to call their
donors and say something like this. “Hi, I am
(name/staff/board member) from XYZ ministry and this is not a
solicitation call. I just want to thank you for your giving
and ask you a couple of questions. First, do you believe your
gifts are being used wisely? (listen to answer). Second, do
you have any questions about the ministry? (listen again)
Thanks again and have a wonderful holiday.
This simple thank you call works wonders, and board members
can do it too!
2. Drop By Gifts: I look for single, gift- wrapped
truffles and drop by a donor’s office or work place. Then just
give them the candy gift with your card and say thanks. No
appointment, no meeting. Don’t forget to give one to the
“gatekeeper” as well.
These are just two simple ideas to be thankful at this
wonderful time of year. Be thankful and appreciate the people
who are generous to you and your ministry!