

One common frustration of
ministry leaders I have worked with over the past 20 years is
the inability to get the kind of accurate, succinct and timely
information needed to make wise decisions. Leaders need to know
the health of their ministry on an ongoing basis. They also
need to be able to make decisions for both the short and long
term based on reliable information. Getting both can be
difficult.
Not-for-profit board members
also need reliable information presented in a usable and clear
format in order to carry out their fiduciary responsibilities.
With this critical need, why do leaders lament so frequently
that they cannot get the data they need, when they need it and
in a form that is helpful? Most often it is because leaders and
board members are not sure exactly what they need, they just
know that whatever it is, they are not getting it.
One way to address this problem
is to think about the dashboard in your car. Automobile
designers consider the essential information that a driver needs
to know while driving, and they build gauges accordingly. They
also decide what a driver does not need to know, and so
they omit other possible indicators. The end result is a
dashboard of gauges that give the driver an immediate indication
of the health of the car (oil pressure, water temperature,
electrical system status and various engine warning lights), the
vital information on its current performance (gear indicator,
speedometer, tachometer, direction of travel, status of lights,
etc.), and the critical indicators the driver needs to make
future decisions (gas gauge, odometer/trip meter). With one
scan of the dashboard, the driver has the vial information he or
she needs to drive responsibly, be assured the car is in good
running condition, and to plan for dealing with future needs
before they become critical.
Wouldn’t it be helpful if you
had a similar type of dashboard of indicators and gauges for
your ministry? Well, design such a set of reports according to
your needs. Here are some suggestions.
Ministry Health. Most
ministry leaders want to know the status of the ministry’s
critical health on an ongoing basis. Dashboard indicators may
include a simple financial report that shows actuals vs. budget
on a month-to-date and year-to-date basis. I am constantly
surprised at how few ministries have this simple and clear
financial report. It is a one-page, simple to read report that
gives board and administrative leaders a quick, accurate view of
the ministry’s finances. In addition, ministry health
indicators may be enrollment/recruiting updates, statistics on
client’s served and the number of participants/campers/attendees
given in the same “actual vs. budget” format. Every ministry
can create a simple set of no more than 3-5 one-page reports
that will give its leaders an overall look at ministry health.
Ministry Performance.
What are the three most critical indicators of the quality of
your performance on a monthly basis? For a camp it might be
responses from campers and chaperones. For missions it might be
the number of men who move from intake/rescue services to rehab
and recovery programs. For schools it might be test scores.
Whatever your indicators, you can develop a one-page report to
track performance. Again if the performance indicators can be
provided in the context of past performance and the anticipated
(or budgeted) performance, it will help highlight potential
problems and also where the ministry is doing better than
expected.
Future Decisions. Finally,
every good dashboard
of indicators will include a set of reports that alert the
leadership to upcoming decisions before they become crises. One
great way to do this is to have a current strategic plan that is
written in a useable format. A good strategic plan will have
measurable goals and objectives with dates and the people
responsible. A report can be easily generated that shows where
the ministry is in the accomplishment of the plan. Leaders can
see where they are ahead and behind, and make adjustments in the
longer term strategic decisions before they become short-term
fires.
Imagine having in front of you a set of seven, one-page reports
that clearly and accurately tell you your ministry’s health,
current performance and future needs? How would that serve the
effectiveness and efficiency of your board meetings? Such a set
of dashboard reports are possible for every ministry. Decide
what you need to see and work with your team to design and
produce these reports. They will become a vital part of your
management tools in service of your mission.